How will internet marketing help you? And why is everyone talking about it?

I will first start with…

 Why is everyone talking about it?

When it comes to the success of your business, internet marketing plays a key role. The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing.

Whether you work from home selling products (like Pickle, Marmalade, wine or any craft stuff) or work on small scale in your city and have a decent number of clients (like you own a fashion studio or love to supply food to PG’s or Flats around or probably own a nursery), or you run a highly loved restaurant/ café, or it’s just a new venture that you are brimming up with; one thing that businesses thrive upon is: CUSTOMERS!

Our quest for Customers never fades away. Every day we need more and more and more. #CustomerIsKing

It is exactly the way Demand and Supply Curve gets created in your society. Either you create a product…and start creating demand for it, or when you feel demand for a product, you start creating the product. Be it whatever, you always need CUSTOMERS to keep you rolling every month. They supply Oxygen to your Business. Cash.

It has become important to realize that marketing trends have evolved beyond 4P’s. You need to move with fast changing times and be where your customer is especially without investing Lakhs of Rupees on hoardings and other advertising campaigns.

This is where social media and internet marketing takes on the Third Gear of your Car! Just like it has become imperative to have personal online presence, it has become equally important to make your businesses go online! Some years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive as a business.

Yes… That is where your customer is spending most of their time now… they are not strolling in the market lanes anymore. Or even if some of them are, then a whole lot of bigger audience is still left to be captured on Internet! And you can much easily cater to this Bigger Broader Audience by being in their market place.

GO ONLINE. Use Internet to your Strengths.

How will internet marketing help you?

1. Increased Sales
Once your product, service or company gets on the radar screen of your prospects, it increases your chances that your target audience will make a purchase, leading to increased Sales.

2. Increased Product Recognition
Even if someone does not purchase anything, in that moment, they talk about it with their friends and family. Every business should recognize this and be on Internet and Social Media Platforms. Internet marketing is beneficial for all types of businesses. This will allow you to expand your visibility to larger number of people.

3. Brand Awareness
The more often and frequently people will see and hear about your business, the more they will talk about it. It will become a Brand. Give them something to talk about. Talk to them directly and let the word be spread.

4. Round the Clock Engagement with your customers
The best part about Internet is no 9-5 working hours. You can work as and when required. You can reach out to all your customers as they reach out to you, without having to wait for clock to strike 9:00am again.

5. Improved Relationship
These prompt replies and consumer engagement, builds trust and reputation. Consumers want to deal with someone they can rely upon specially while making online sales. This trust is built over a time with consistent performance and heartfelt customer service.

6. Apply new strategies
You can apply multiple strategies in one time to test which works best for your customers. If your customer likes videos give them videos, if they like info graphics give them info graphics. Try and Test abundantly and cater to the basic needs of your customers.

7. Analyze and Re-apply strategies
In-depth analysis of applied strategies leads you better equipped with value you are providing to your customers. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales to customers

8. Customization for audience sets
Target audience collected over a period of time can be segregated into different sets as per analysis data and hence re-marketed differently for other products you wish to sell them.

 

9. Power to influence
With consistent and high quality service and promotions you get an edge to influence your audience. Have a look around at all the consistent feeds you receive from your favorite brands. Just think for yourself why are they your favorite, what is it that they are doing well, look at your competitors. Leverage the power to be on top.

10. Validate Business
By establishing and maintaining the presence online, business can show their customers that their business is active, dynamic and working to improve and is growing in leaps.
The Internet allows local businesses to validate themselves as successful companies. By this you will be able to win and retain a large customer base.