June 14, 2017

Content Strategy and Marketing

Content is the reason search began in the first place.

Content is being created at such a huge scale that even great content can be lost in the noise on the web today. That’s why content needs to be unique, compelling and have a true purpose. Content marketing is not selling, it's engaging with your audience to attract customers, raise brand awareness & influence behavior.

We help businesses create remarkable content that gets target audiences talking about their brands.

HOW OUR TEAM CAN HELP?

Content Strategy

Creating compelling & valuable content, both onsite & through online channels is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your objectives.

Audience, Personas & Journey

You must first have a clear understanding of your target audiences and their various journeys to build a coherent content strategy. We help build a clearer picture of your customer, personas & journey to get that understanding.

Content Ideation & Schedules

Our content team will work with you to research content ideas that connect your brand, objectives and target audience. Our content will be mapped against not just the audience, but their journey and online channels to reach them.

Outreach

Content only performs well when people know about it. Our outreach team connect your brand & content with key online influencers, journalists & bloggers to get people talking about your brand.

Social Promotion

We help advise on social strategy, reaching target audiences on the platforms on which they reside and making sure influencers share your message.

good-content-624x624